Project Zero

Strong Minds 4 Men campaign targets mens’ mental health

Project Zero and the Zero Suicide Coalition have launched a new public health campaign, called Strong Minds 4 Men,  that targets middle-aged men with the goal of connecting them to mental health services and supports and reducing their suicide risk. 

The awareness campaign features a resource webpage, www.Ask4HelpFoxValley.org, that is part of the MyConnectionNEW.org site and pulls together information about specific mental health disorders and available services. Visitors to the site will be able to:

  • READ about mental health concerns, WATCH videos in which men talk about their experiences, and LISTEN to podcasts that address related topics head-on.
  • Find relatable self-care tools and resources.
  • Take a free, online, and anonymous mental health screening.
  • Access contact information for emergency services.
  • Learn what to expect when contacting a mental health professional.

“Working-age men account for the largest number of suicide deaths in our region, as well as nationally,” said Sarah Bassing-Sutton, project coordinator of Project Zero. “They are also the least likely to receive any support, which we need to change.

“The goal of this campaign and companion resources is to reinforce the message to men that it is perfectly ok to ask for and receive help when life gets too hard, stressful or overwhelming.”

“We’ve developed this resource to help men– and those who love them – identify risk factors for and signs of mental health issues, learn about mental health concerns, and know when and how to get help,” Bassing-Sutton added.

“Like any other physical illness, depression, anxiety and suicidal thoughts, for example, are serious yet very treatable conditions,” said Chris Wardlow, a Zero Suicide Coalition member and man with lived experience.  “No one, including men, should suffer in silence and struggle alone. There is help and hope and a variety of great resources in our community.”

StrongMinds4Men Marketing Toolkit

We invite you to download, print and/or share the materials below! Please join us on social media and share the content provided in our social media kit.

Press release
Campaign poster 1 (8.5×11)
Campaign poster 2 (11×17)
Campaign poster 3 (11×17)
Social Media Kit with images 

What is Project Zero?

Project Zero: Every 1 Matters is an initiative is focused on adult suicide prevention and systems-level change in our community to enhance protective factors and reduce risk factors related to adult mental health.

As a result of the pandemic, and the “perfect storm” of worsening conditions that are causing greater mental distress and suicide risk, Project Zero has been working with the local county crisis, law enforcement and coroner to keep a pulse on the mental health of the community. As a result of that work, agencies involved in the mental health/suicide crisis system response are doing a deeper dive to better understanding how each partner in the system responds and to identify strengths and opportunities.

Project Zero has also been working closely with the local Zero Suicide Coalition to develop a public health campaign, called Strong Minds 4 Men,  that targets middle-aged men with the goal of connecting them to mental health services and supports and reducing their suicide risk.